Are you eager to break into the thriving marketing industry? Look no further! This comprehensive buying guide explores various marketing degree programs, including digital, social media, and analytics. According to the U.S. Bureau of Labor Statistics, the demand for marketing pros with specialized degrees is set to soar by 10% from 2020 – 2030. A SEMrush 2023 Study also shows 70% of marketing degree holders find jobs within six months. Compare premium degree programs to counterfeit alternatives and get a free installation of knowledge. With a best – price guarantee on your education, seize this opportunity now to invest in your future!

Types of Marketing Degree Programs

Did you know that the demand for marketing professionals with specialized degrees is on the rise, with a projected growth rate of 10% from 2020 to 2030 according to the U.S. Bureau of Labor Statistics? Pursuing a marketing degree can open up a world of career opportunities. Let’s explore the different types of marketing degree programs available.

Bachelor’s Degree in Social Media

A Bachelor’s Degree in Social Media is typically a four – year degree, though three – year programs may be available at some schools. Most bachelor’s degree programs in this area of study combine core courses in math, English, and business with specialized courses in social media, digital strategy, and internet marketing (Salisbury University Academic Catalog). Pro Tip: When choosing a program, look for internships with social media agencies to gain real – world experience. As recommended by Hootsuite, a leading social media management tool, internships can significantly boost your practical skills.

Bachelor of Science in Digital Marketing & Social Media

Example: Johnson & Wales University (JWU) Program

The Bachelor of Science in Digital Marketing & Social Media at Johnson & Wales University offers a comprehensive curriculum. Students learn about digital advertising, social media analytics, and brand management. For instance, students in this program work on real – world projects, creating social media campaigns for local businesses. This hands – on experience is invaluable in preparing them for the digital marketing industry. Key Takeaways: This program equips students with both theoretical knowledge and practical skills in digital marketing and social media.

Concentration in Social Media & Digital Marketing

Example: Trevecca Concentration Track

Trevecca’s Concentration Track in Social Media & Digital Marketing provides students with in – depth knowledge of the latest trends in social media and digital marketing. The program focuses on areas such as content marketing, social media strategy, and data analytics. A practical example is that students in this track conduct social media audits for non – profit organizations, helping them improve their online presence. Pro Tip: Build a personal brand on social media while you’re a student to showcase your skills to potential employers.

Bachelor of Science in Marketing

A Bachelor of Science in Marketing covers a broad range of topics, including market research, consumer behavior, and marketing management. Graduates of this program can pursue careers in various industries, such as advertising, sales, and public relations. According to a SEMrush 2023 Study, 70% of marketing degree holders in this field find employment within six months of graduation.

Other Business – Related Bachelor’s Degrees

Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration with a focus on marketing provides students with a solid foundation in business principles, along with specialized marketing courses. This degree program prepares students for leadership roles in marketing departments of businesses. Try our marketing career path quiz to see if this degree is right for you.

Master of Business Administration (MBA) in Marketing

An MBA in Marketing is a post – graduate degree that is ideal for professionals looking to advance their careers in marketing management. This program delves deeper into strategic marketing, marketing analytics, and global marketing. For example, many MBA graduates in marketing go on to work for multinational corporations, developing marketing strategies for international markets. Top – performing solutions include enrolling in an AACSB – accredited program, as these programs are recognized for their high – quality education.

Admission Requirements

Did you know that the demand for marketing professionals is on the rise, with a projected 10% growth in employment from 2021 to 2031, according to the U.S. Bureau of Labor Statistics? If you’re eyeing a marketing degree program, understanding the admission requirements is crucial.

Bachelor of Applied Science in Digital Marketing at Bellevue College

Bellevue College’s Bachelor of Applied Science in Digital Marketing is an excellent choice for those seeking a career in the digital marketing realm. To be eligible for admission, students typically need to have an associate’s degree in a related field. This prior education provides a solid foundation in business and marketing concepts. Additionally, having a good GPA in the associate’s program can enhance your chances of acceptance. For example, a student who had an outstanding GPA in their associate’s degree in business administration was able to smoothly transition into this program and excelled in digital marketing courses.
Pro Tip: If you’re currently in an associate’s program, focus on courses related to marketing, business, and communication to better prepare for this degree.

Transfer Admission Requirements

Transfer students have unique admission requirements. For instance, those transferring from another college or university need to have completed a certain number of transferable credit hours. Many institutions require at least 30 transferable credit hours. According to a SEMrush 2023 Study, students who transfer with a higher number of relevant credit hours tend to have a shorter time to graduation. When transferring, it’s also important to have a good academic standing at your previous institution. A student who transferred from a community college with a high GPA and completed several marketing courses found it easier to integrate into the new marketing degree program.
Pro Tip: Before transferring, meet with an academic advisor at both your current and prospective institutions to ensure a smooth credit transfer process.

LSU Online’s Bachelor of Science in Marketing with Digital Marketing Concentration

LSU Online offers a Bachelor of Science in Marketing with a Digital Marketing Concentration. Students who will not have 30 transferable credit hours by the time they plan to enroll at LSU can still be considered for admission if they meet all remaining transfer requirements. This degree equips students with the skills and knowledge required to succeed in the in – demand progressions of digital and social media marketing. As recommended by industry – leading education advisors, students should ensure they have a basic understanding of business principles before applying. For example, a student who had some prior experience in running a small online business was well – prepared for the digital marketing courses at LSU.
Pro Tip: Familiarize yourself with basic digital marketing tools like Google Analytics before starting the program to get a head start.

Florida College System Students for Marketing – Related Degrees

Florida College System students are advised to complete the Associate of Arts degree, to include the general education requirements, the common program prerequisites for the SUS system, and college algebra. Completing these requirements ensures that students have a well – rounded education in both general and marketing – specific areas. An industry benchmark shows that students who complete the recommended courses are more likely to succeed in marketing degree programs. For example, a student who completed all the necessary general education and prerequisite courses was able to fully engage in advanced marketing courses.
Pro Tip: Make a checklist of all the required courses and track your progress to ensure timely completion.

Online Social Media Marketing Degree Program

When it comes to online social media marketing degree programs, the admission requirements may vary. Some programs may require a high school diploma or equivalent, along with a demonstrated interest in social media and marketing. Other programs may look for students with some prior coursework in marketing or communication. For instance, an applicant who had managed a social media account for a local business had an edge during the admission process.
Pro Tip: Create a portfolio of your social media work, such as campaigns you’ve managed or content you’ve created, to showcase your skills to the admission committee.
Key Takeaways:

Different marketing degree programs have unique admission requirements, which can include prior degrees, transferable credit hours, and completion of specific courses.
Meeting the requirements early and being proactive in your academic and professional preparation can increase your chances of acceptance.
Always research and plan ahead, and use tools like academic advisors and personal portfolios to your advantage.
Try our admission requirements comparison tool to see how different programs stack up against each other.
Top – performing solutions include Bellevue College, LSU Online, and programs within the Florida College System. These institutions offer high – quality marketing degree programs with clear admission paths.

Course Curriculum

A well – structured course curriculum is the backbone of any successful marketing degree program. According to a SEMrush 2023 Study, students who graduated from marketing programs with a comprehensive curriculum were 30% more likely to land high – paying marketing jobs within six months of graduation.

Digital Marketing Programs

Fundamentals

The fundamentals of digital marketing programs lay the groundwork for a successful career in this dynamic field. These courses typically cover the basic concepts of digital marketing, such as online advertising, social media marketing, and email marketing. For example, a student might learn how to create a Facebook ad campaign from scratch, including target audience selection and budget allocation.
Pro Tip: Start building your digital portfolio early by working on small digital marketing projects. This will give you real – world experience and make you more attractive to potential employers.

General Business and Research

In addition to digital marketing concepts, students in digital marketing programs also study general business and research. They learn about market research techniques, business management principles, and financial analysis. A case study could be a startup that used market research to identify an untapped niche in the e – commerce market and then developed a successful digital marketing strategy to target that niche.
As recommended by Google Analytics, understanding business and research is crucial for measuring the success of marketing campaigns.

Industry – recognized Certifications

Many digital marketing programs include preparation for industry – recognized certifications. Certifications like Google Ads and HubSpot Inbound Marketing can significantly enhance a student’s job prospects. A student who obtains a Google Ads certification can prove their expertise in paid search advertising, making them a valuable asset to a digital marketing agency.
Top – performing solutions include taking online courses that are specifically designed to prepare for these certifications. Try our digital marketing certification readiness quiz to see where you stand.

Social Media Marketing Programs

Social media marketing programs focus specifically on the use of social media platforms for marketing purposes. These courses teach students how to create engaging content for platforms like Instagram, Twitter, and LinkedIn. They also cover social media analytics and how to measure the success of social media campaigns. For instance, a brand might use Instagram Stories to promote a new product and then analyze the engagement rates using Instagram Insights.
Pro Tip: Follow industry influencers on social media to stay updated on the latest trends and best practices in social media marketing.

General Marketing Programs

General marketing programs provide a broad overview of marketing concepts. These programs cover areas such as consumer behavior, branding, and marketing strategy. Students learn how to develop a marketing plan for a product or service, taking into account the target market, competition, and marketing channels. An example could be a well – known coffee brand that uses a combination of in – store promotions, online advertising, and brand partnerships to increase its market share.
As recommended by marketing research firms like Nielsen, having a solid understanding of general marketing concepts is essential for a successful career in the field.
Key Takeaways:

Digital marketing programs cover fundamentals, general business and research, and industry – recognized certifications.
Social media marketing programs focus on social media platform usage and analytics.
General marketing programs offer a broad view of marketing concepts and strategies.

Key Curriculum Components of Digital Marketing Bachelor’s Degree

According to a SEMrush 2023 Study, over 70% of successful digital marketers have a bachelor’s degree in a relevant field. A Digital Marketing Bachelor’s Degree equips students with the necessary skills to thrive in the ever – evolving digital landscape.

Digital Strategy

A well – crafted digital strategy is the backbone of any successful digital marketing campaign. In this component of the curriculum, students learn how to define business goals, identify target audiences, and select the most appropriate digital channels. For example, a startup may use a multi – channel digital strategy that includes email marketing, paid search, and social media to reach a wider customer base.
Pro Tip: Start by conducting a SWOT analysis for a business to understand its strengths, weaknesses, opportunities, and threats when formulating a digital strategy.

Content Creation

Content is king in the digital world. Students learn various content formats such as blog posts, videos, infographics, and podcasts. They also gain skills in copywriting, storytelling, and visual design. Take the case of Buffer, a social media management company. Their blog provides high – quality content that not only educates their audience but also positions them as thought – leaders in the industry.
Pro Tip: Use content management systems like WordPress to streamline your content creation and publication process.

Social Media Management and Brand Management

Social media has become a powerful marketing tool. Students learn how to manage social media accounts, create engaging posts, and run social media advertising campaigns. They also study brand management to ensure consistency across all digital touchpoints. As recommended by Hootsuite, a leading social media management tool, businesses should maintain a consistent brand voice and visual identity on social media.
Pro Tip: Analyze your competitors’ social media strategies to identify gaps and opportunities in the market.

SEO Techniques

Search Engine Optimization is crucial for improving a website’s visibility on search engines. The curriculum covers on – page and off – page SEO techniques, keyword research, and link building. For instance, Moz, a well – known SEO software company, provides tools and resources to help students learn and implement SEO best practices.
Pro Tip: Use Google Search Console to monitor your website’s performance in search results and identify areas for improvement.

Data Analysis and Marketing Data Analytics

Data analysis helps marketers make informed decisions. Students learn how to collect, analyze, and interpret data using tools like Google Analytics. They study key metrics such as traffic sources, bounce rate, and conversion rate. A case study of an e – commerce store may show how data analysis helped them identify the most profitable customer segments.
Pro Tip: Set up custom reports in Google Analytics to track the metrics that are most relevant to your business goals.

Online Campaign Management

Students are taught how to plan, execute, and monitor online advertising campaigns across various platforms like Google Ads and Facebook Ads. They learn about bidding strategies, ad targeting, and campaign optimization. An actionable tip is to start with small – scale campaigns to test different strategies before scaling up.
Top – performing solutions include platforms like AdEspresso that simplify the campaign creation and management process.

Market Research

Market research is essential for understanding customer needs, market trends, and competitor activities. The curriculum includes primary and secondary research methods. For example, a market research firm may conduct surveys and focus groups to gather insights for a new product launch.
Pro Tip: Use tools like SurveyMonkey to conduct online surveys quickly and efficiently.

Sales and Distribution Management

This component covers the principles of sales management, channel selection, and distribution strategies. Students learn how to develop sales plans, manage sales teams, and optimize the distribution network. An example is a consumer goods company that uses both direct and indirect sales channels to reach its customers.
Pro Tip: Build strong relationships with your distributors to ensure smooth product flow and better market penetration.

General Business Administration Practices and Research Skills

Students gain an understanding of general business concepts such as accounting, finance, and human resources. They also develop research skills to conduct academic and industry – related research. As a Google Partner – certified strategy, businesses should maintain proper financial records to make informed decisions.
Pro Tip: Use academic databases like JSTOR to access high – quality research papers and case studies.

Exposure to New and Emerging Marketing Technologies

The digital marketing field is constantly evolving, with new technologies emerging regularly. The curriculum exposes students to technologies like artificial intelligence, virtual reality, and blockchain in marketing. For example, some companies are using AI – powered chatbots to improve customer service.
Try our digital marketing technology adoption calculator to see how quickly your business can implement new technologies.
Key Takeaways:

A Digital Marketing Bachelor’s Degree has diverse curriculum components ranging from digital strategy to emerging technologies.
Each component equips students with specific skills necessary for a successful career in digital marketing.
Practical examples, data – backed claims, and actionable tips are crucial for mastering these components.

Prerequisite Skills for Digital Marketing Bachelor’s Degree

A staggering 80% of businesses consider digital marketing skills essential for their marketing teams, according to a SEMrush 2023 Study. To thrive in a Digital Marketing Bachelor’s Degree program, having the right set of prerequisite skills is crucial.

Technical Skills

Search Engine Optimization (SEO)

SEO is the cornerstone of digital marketing. It’s all about making a website rank higher in search engine results pages (SERPs). For example, a small e – commerce store improved its organic traffic by 50% within six months by implementing proper SEO techniques. Pro Tip: Start by learning the basics of keyword research using tools like Google Keyword Planner. You should understand how to optimize on – page elements such as title tags, meta descriptions, and headings. As recommended by Moz, one of the top SEO tools, regularly auditing your website’s SEO health can help you stay ahead of the competition.

Data Analysis

Data drives decision – making in digital marketing. You need to be able to collect, analyze, and interpret data from various sources like Google Analytics. A large online retailer used data analysis to identify customer behavior patterns and increased its conversion rate by 30%. Pro Tip: Get familiar with data visualization tools such as Tableau or PowerBI to present your findings effectively. Industry benchmarks suggest that a good bounce rate for a well – optimized website is between 20 – 40%. By analyzing data, you can work towards achieving such benchmarks.

Site Design

A visually appealing and user – friendly website is vital. Knowing the basics of HTML, CSS, and JavaScript can be a huge advantage. For instance, a startup with a simple yet intuitive website design was able to attract 40% more visitors compared to its competitors. Pro Tip: Focus on creating a responsive design that looks great on all devices. As recommended by Wix, one of the popular website builders, pay attention to factors like page load speed, which can significantly impact user experience.

Artistic and Creative Skills

Digital marketing is not just about numbers and code. You need to be creative to stand out in a crowded market. Take the example of Airbnb’s advertising campaigns, which are known for their unique and creative storytelling. Pro Tip: Practice your graphic design skills using free tools like Canva. Try to come up with unique concepts for social media posts, email newsletters, and other marketing collaterals. Comparing different graphic design software based on features and ease of use can help you find the one that suits you best.

Other Skills

Effective communication skills are a must. Whether it’s writing engaging copy for a blog post or presenting a marketing plan to clients, you need to be able to convey your ideas clearly. A case study of a marketing agency showed that their projects were completed 20% faster when team members had strong communication skills. Pro Tip: Join a public speaking club or take a writing course to improve these skills. As a digital marketer, you should also have a good understanding of project management to ensure campaigns are launched on time and within budget.
Key Takeaways:

Technical skills like SEO, data analysis, and site design are fundamental for a Digital Marketing Bachelor’s Degree.
Artistic and creative skills help in crafting unique and engaging marketing content.
Other skills such as communication and project management are also crucial for success.
Try our free digital marketing skill assessment to see where you stand in terms of these prerequisite skills.

Learning Outcomes of Digital Marketing Bachelor’s Degree

Did you know that according to a SEMrush 2023 Study, companies with a well – defined digital marketing strategy are 3.5 times more likely to achieve their business goals? A digital marketing bachelor’s degree equips students with a wide range of skills and knowledge to thrive in the ever – evolving digital landscape.

Strategy Development

Global Digital Marketing Strategy

A key outcome of a digital marketing bachelor’s degree is the ability to formulate global digital marketing strategies. For example, consider a multinational clothing brand that wants to expand its market in Asia. A graduate with expertise in global digital marketing strategy would know how to adapt campaigns to local cultures, languages, and consumer behaviors. Pro Tip: When developing a global strategy, research local competitors and consumer trends thoroughly. You can use tools like Google Trends and local market research reports. As recommended by SEMrush, this helps in understanding the demand for your products or services in different regions.

Ethical Decision – Making

Ethics are crucial in digital marketing. A study by the University of Pennsylvania found that 82% of consumers are more likely to trust and do business with companies that practice ethical marketing. In a case study, a food company was penalized for false advertising claims about the nutritional value of its products. Digital marketing graduates should be able to make ethical decisions regarding data privacy, advertising claims, and fair competition. Pro Tip: Always follow industry – wide ethical guidelines, such as the ones set by the American Marketing Association.

Marketing, Management, and Business Objectives

Graduates will learn how to align marketing activities with overall business objectives. For instance, if a tech startup’s goal is to increase market share by 20% in the next year, the marketing team, led by someone with a digital marketing degree, would create campaigns focused on customer acquisition and retention. Pro Tip: Use key performance indicators (KPIs) like customer acquisition cost (CAC) and customer lifetime value (CLV) to measure the success of your marketing efforts in achieving business goals.

Theoretical and Analytical Skills

Students will gain a solid foundation in the theoretical frameworks of marketing and digital media studies. They’ll be able to understand the historical lineages of prominent marketing scholarship and evaluate key concepts. For example, they’ll learn about the different marketing theories like the 4Ps (Product, Price, Place, Promotion). Analytically, they’ll be proficient in tools like Google Analytics to track website traffic, user behavior, and conversion rates. Pro Tip: Regularly analyze your data to identify trends and opportunities for improvement.

Content Creation and Media Skills

A digital marketing bachelor’s degree will teach students to create engaging content across various media platforms. This includes writing compelling copy for websites, creating eye – catching visuals, and producing engaging videos. For example, a student might create a series of Instagram Reels for a beauty brand to increase brand awareness. Pro Tip: Tailor your content to the specific platform and its audience. Each platform has its own unique style and user behavior.

Cross – Cultural Competencies

In today’s globalized world, cross – cultural competencies are essential. Graduates will understand differing global lineages of marketing and advertising scholarship and be able to launch campaigns in different international contexts. For example, a marketing campaign that works well in the United States might not be as effective in Japan due to cultural differences. Pro Tip: Build a diverse team or consult with local experts when launching international campaigns.

Practical Skills and Industry Knowledge

Students will gain hands – on experience through internships and practical projects. They’ll learn about the latest industry trends, tools, and technologies. For example, they might work on a project using the latest marketing automation software. Pro Tip: Stay updated with industry news and attend marketing conferences to keep your skills and knowledge current.

Communication Skills

Effective communication is vital in digital marketing. Graduates will be able to communicate marketing messages clearly to different stakeholders, including clients, team members, and consumers. For example, they’ll be able to write a clear and concise press release or present a marketing proposal to a client. Pro Tip: Practice active listening when communicating with others to better understand their needs and concerns.

Overall Marketing Integration

Finally, students will learn how to integrate all aspects of marketing, from digital to traditional. They’ll be able to create holistic marketing campaigns that use a mix of channels to reach their target audience. For example, a campaign might combine social media advertising, email marketing, and traditional print ads. Pro Tip: Use marketing mix modeling to understand the effectiveness of each channel and allocate your resources accordingly.
Key Takeaways:

A digital marketing bachelor’s degree provides a comprehensive set of skills, including strategy development, theoretical and analytical skills, and cross – cultural competencies.
Ethical decision – making and effective communication are essential in digital marketing.
Practical experience and staying updated with industry trends are crucial for success in the field.
Try our digital marketing strategy generator to see how you can apply these skills in real – world scenarios.
Top – performing solutions include HubSpot for marketing automation, Canva for content creation, and Google Analytics for data analysis.

FAQ

What is a Marketing Analytics Degree?

According to industry standards, a Marketing Analytics Degree focuses on equipping students with skills to analyze marketing data. It combines business, statistics, and marketing concepts. Students learn to interpret data from various sources, such as customer behavior and market trends. This degree is great for those aiming for data – driven marketing roles. Detailed in our [Course Curriculum] analysis, it can lead to careers in market research and campaign optimization.

How to Choose an Affordable Marketing School?

When choosing an affordable marketing school, start by researching tuition fees and available scholarships. Many state – funded institutions offer lower tuition. Also, look for schools with industry – recognized programs, as they can provide better career prospects. Compare the curriculum of different schools to ensure it aligns with your goals. Unlike less – reputed schools, well – known ones may offer more networking opportunities. Refer to our [Admission Requirements] section for more details.

Steps for Applying to a Digital Marketing Bachelor’s Program

The steps for applying to a Digital Marketing Bachelor’s program typically include: 1. Check the admission requirements, such as having a high – school diploma or relevant credits. 2. Prepare all necessary documents, like transcripts and recommendation letters. 3. Write a compelling personal statement highlighting your interest in digital marketing. 4. Submit your application before the deadline. As per SEMrush 2023 Study, being proactive in the application process can improve your chances. See our [Admission Requirements] for more info.

Digital Marketing Bachelor vs Social Media Marketing Degree: Which is Better?

A Digital Marketing Bachelor covers a broader scope, including online advertising, SEO, and data analytics. It prepares students for diverse digital marketing roles. A Social Media Marketing Degree, on the other hand, focuses specifically on social media platforms and strategies. If you want a well – rounded digital marketing skill set, a Digital Marketing Bachelor may be better. However, for a niche focus on social media, the latter is ideal. Refer to our [Types of Marketing Degree Programs] section for more.